niiiice sprouted from an idea for something anyone who's into the sport could use - a mat to practice on that dampens noise when landing tricks while reducing the rate at which fingerboard hardware will loosen up. The intent is to put your ramps on top of the mat to prevent them from slipping during use and to build modular parks with your existing ramps.

Additionally, if you scan areas of your mat with your phone, you'll be able to display your board in a 3D scene with AR filters - the ultimate way to show off your setup!

1. Let's state the obvious here - niiiice with 4 i's is a mat made for us nerds!

2. Anyone who fingerboarded ever says "niiiice" when landing a cool trick

3. Most importantly, always be niiiice to others!

Augmented Reality (AR) is technology in a device that displays a computer-generated image on a user's view of the real world; providing a live composite view of the image chosen. With niiiice, you'll be able to view your mats in a unique way by visiting (through the instagram app), @niiiicemats - and tapping on the 'AR'